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Why Your Tradeshow Marketing May Be Confusing Your Visitors Marketing Articles | January 3 , 2012
Cluttered and unfocused trade show booths counter tradeshow marketing efforts by confusing visitors.? Avoid confusion by presenting a clear message and using advertising specialties that keep the focus on your target audience.

A big part of trade show marketing is deciding the right products to show. Inevitably, to narrow down the possibilities ask yourself cheap air max china , ?What is the most important to me? What is the most important to my customers?? Rarely is that answer on the tip of your tongue. Like many trade show participants you probably want to seize the opportunity to show off ALL of your products to get the biggest bang for your buck.

Your Indecisiveness Confuses Your Visitors

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Consider this from a psychological standpoint. When the brain encounters too many options, it becomes confused cheap air max 95 , tired, and starts to shut down. When the fatigue sets in cheap air max 97 , the brain looks for a resting place and moves away from the confusion ? in this case, the chaos of your booth.

There are a couple reasons an exhibitor may make this mistake. Maybe they haven?t taken the time to create a solid tradeshow marketing plan and determine one specific area to place the focus. There may also be selfishness involved. The exhibitor has not thought of what their target audience is looking for at a particular event cheap air max 90 , and they have made it about themselves and showing off all their wares at one show.

Make Your Booth Inviting To The Human Brain

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Allow visitors to comfortably walk around your booth and check out your products and services. Avoid setting tables up in a way that creates a barrier cheap air max shoes , and don't provide chairs for your staff to lounge in. Your staff should be knowledgeable and engaging and able to assist visitors with questions and product demonstrations in an organized manner.

Use Advertising Specialties To Attract Your Target Audience

Always keep your main purpose in mind - attracting visitors to your booth so that you can present your products and services. Advertising specialties are a great way to do this. But be sure that they fit you?re your tradeshow marketing plan by representing your featured product or service, your company brand cheap nike air max , and the ultimate goal of trade show. Advertising specialties are a way for visitors to remember you long after the event is over. So choose wisely and make sure the item you pick will really speak to your target audience.

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