How do you persuade someone to do what you want them to do?
A whole world of marketing exists around us trying to do that every minute of the day. Do you even notice it anymore or Lonnie Johnson Jr. Jersey , like your prospects, have you subconsciously set up a system of "radar defenses" against the daily bombardment of marketing messages? Take a minute and count up the advertising methods which fight, for your attention (and money) every day. Just the basic list includes:
Yellow page ads
Newspaper and magazine ads
Postcards, catalogs, and direct mail circulars in your "snail mail" box
Radio pitches interrupting the flow of your favorite songs
TV ads - about 20 minutes worth per hour now
Hundreds of storefronts Tytus Howard Jersey , "mega" malls, and strip malls
Highway billboards by the thousands
Circulars hung on your doorknob
Illegal signs on stop signs and telephone poles
Legitimate email messages
Spam email or UCE (unsolicited commercial email)
Just these 11 sources can overwhelm your brain with marketing messages. Like trapped rats, people develop defenses against this never-ending onslaught. They throw up a wall or a "radar defense" that goes into action the minute they smell a "pitch" or a sales job. Don't blame them. We all do it! So how can you get around this psychological wall against the constant sales and marketing messages? Well, the answer does NOT lie in hitting people with more frequent and obnoxious advertising or sly, sneaky tactics. You might get them to trust you for a minute Deshaun Watson Jersey , but it will backfire in the long run.
You must do two things instead:
1. First, you must establish credibility for yourself and your business as an expert.
2. Second, you must reduce their fears about doing business with you.
Doing these two things will get you past their defenses and allow you the opportunity to persuade them to buy your product.
So how do you accomplish these two "simple" things? What will win someone's attention, raise your credibility, and lower their fear factor all at the same time? The one-word nswer really applies to most everyone.
If a seller can get behind your defenses with information which makes you trust them Justin Reid Jersey , then that credibility will carry over into a sale much of the time. How can you get this credibility? Well, take this next fact as online marketing "gospel," for many people have proven it's effectiveness.
Fact: Publishing and promoting with free articles gives you one of the most powerful opportunities available to tip the buyer's credibility scale in your favor. How can we prove this works? Quite easily actually. Take a break from reading this and go check out a newspaper or magazine for a minute. Which do you trust more, the ads or the articles? Most people will choose the articles hands down. Why? Because the articles don't try to "sell" you anything. Instead, they hand out useful information for educational or other practical purposes.
Most of us grew up in a culture which says we can believe and "trust" what appears in the standard "news" or "information" format. In other words DeAndre Hopkins Jersey , if it appears in print, then we can believe and trust the author.
So go ahead! Use this lifetime of conditioning to your advantage in selling your products and services! Very few things will create an atmosphere of trust and confidence in people as reading one of your articles on a subject that greatly interests them. It shows you know your business. It also demonstrates you will do more than just try to sell them something.
Publishing articles literally lets you fly under their advertising "radar defenses."
So remember these points when deciding whether or not to use articles to promote your business:
1. Few things create as much trust and confidence in the minds of potential customers as reading an article you wrote on a subject which specifically and intensely interests them.
2. Articles establish credibility quickly because, right or wrong, we've all been trained to trust the "news."
3. An article, or series of articles Cheap Texans Jerseys , will differentiate you from the competition, who bombard people with nothing but sales messages.
4. Providing content-rich, non-sales-oriented articles will also help build and solidify your relationship with existing customers so they give you repeat business.
The Effective Use of Colors in Your Presentation Materials Business Articles | March 13, 2008
Matisse, the master of color Cullen Gillaspia Texans Jersey , put a high value on its power of persuasion. Color is perhaps the most overlooked, but potentially effective factor in almost any presentation, and its proper use can transform a ho-hum collection of information into an engaging and transforming piece of communication. Art and the proper use of color are in the eye of the beholder. There are, however, some rules that if followed correctly Kahale Warring Texans Jersey , are usually the best way to go when it comes to this subjective area. Here are 3 major guidelines to keep in mind.
"With color one obtains an energy that seems to stem from witchcraft." - Henri Matisse
Matisse, the master of color, put a high value on its power of persuasion. Color is perhaps the most overlooked, but potentially effective factor in almost any presentation, and its proper use can transform a ho-hum collection of information into an engaging and transforming piece of communication. You just need to how to best use color to enhance Max Scharping Texans Jersey , rather than distract from, your message.
Art and the proper use of color are in the eye of the beholder. There are, however, some rules that if followed correctly, are usually the best way to go when it comes to this subjective area. Here are 3 major guidelines to keep in mind:
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